The Solution: Brighton, 1966 and the very first Yellow Page is launched. Our challenge was to evolve the Yellow Pages directory into it's new phase of life. Yellow and the walking fingers form one of the most recognised* UK brands.
ABA design team set about linking the content of the new book from cover to cover with a clear design grid and structure throughout all the directory elements. Here's Phil our client in the Yell library!
*In the 2010 104 editions of Yellow Pages went through the letterboxes of over 27 million homes and businesses in the UK.
