Client: Oasis Trust UK and International
Brief: To bring the brand in line with the organisations integration strategy
Solution: It is essential that Oasis present a consistent brand image, even though their projects are sometimes very different. They needed their brand identity to reflect the fact that they are one family and have one brand and should have one visual identity. The project included; brand audit, brand workshops, brand architecture strategy, naming and full implementation. This all came together with a creative few months from the brand and interiors teams at ABA.
We’ve articulated ‘windows of opportunity’ that run through the brand representing energy and passion. These windows are not like the fleeting opportunities that rush by each day. Windows of opportunity seek out and tell the stories of Oasis. On every piece you will see a window of opportunity, it can be customised with photography and illustration.
Oasis Ident from ABA-design on Vimeo.
The brand refresh delivered a worldwide printed material and documents guideline, digital guidelines, 10 Oasis Academies full interiors brand strategy guideline and digital signage. The creatives teams have then been involved in implementing the brand across the UK.
