Brief: A brand refresh that grabs the attention of customers who use the corporate site as a log in portal, as well as attracting a new customer base by clarifying the CIFS offering.
Solution: We collated data on business failure rates and weaved them into the new brand approach through a series of illustrations and cleaner online user experiences.
An illustrative style was developed that merged infographics with clear, metaphorical messaging. By exploiting a limited blue colour palette CIFS now have an identity that flexes itself both through illustration and lifestyle photography.
