Client: Oasis Academy John Williams
The brief: Design and deliver the branding and way-finding solutions for the new Oasis Academy John Williams as they make their transition to a new building.
The Solution: Oasis Academy John Williams brought us in to help with the branding and way-finding in their new building. We believe that quality branding goes far beyond the realms of aesthetics, it can influence the environment leaving lasting impressions.
We worked with the staff and students to develop and then embed academy values. This included workshops with the students and training sessions with the staff where we explored their frustrations and fears, their excitement and the opportunities that came with transitioning to a new building. The values, which became known as the Bristol 5, are creativity, explorations, performance, global, and independence.
The values are communicated throughout the academy via digital displays, branding with photography and graphics, but most significantly it is beginning to be owned and reciprocated in the hearts and minds of the staff and pupils.
We are currently working on the branding for five new academies opening in 2010/11.
