The brief: Create and deliver a campaign strategy for a national fundraising day for Spurgeons
The Solution: This was a really fun project to work on. The brief was broad and it’s always good fun creating campaigns that will connect with young people. Fortunately our designers are still playing with action figures and Lego so it didn’t require much to re-enter the mindset of the audience.
Together with the Spurgeons team we designed a campaign strategy that would connect with young people but would also engage new and existing supporters who would ultimately make the project a success. We also worked with an educational content specialist, the wonderful Abi, to finalise the messaging. We then set out to create the character who would champion the ‘The Big Orange Stomp’.
We quickly identified caterpillars as the stompiest of the animal kingdom and so it was that Stompy the Caterpillar was born. You can watch his development here. Stompy became the heart of the campaign; around him we created a cast of characters and a host of resources including the campaign website, posters, cookie cutters, and a story book introducing people to Stompy and his pledge to stamp out child poverty. We also teamed up with our sister company The Flexible Marketing Company to deliver an online campaign. You can join in here and follow it here.
We enjoyed working on this project so much that we even joined the Spurgeons staff as they ran a 10K fundraiser. That's going the extra mile for our clients!
