Back to the whiteboard

Client: Acco Brands, Nobo Europe

The brief: A two phased project.

Phase 1 was a piece of consultancy to work with Acco to help them move Nobo from a price-driven commodity to a whiteboard brand of preference. This involved considerably shifting Nobo's proposition and creative execution.

Phase 2 was to develop the a new website that reflects this new positioning, helping Nobo continue as category leader.

The Solution:  For a long time ‘Nobo’ has been synonymous with the white board ("Where is the Nobo board?"), and for good reason.  They have a strong range of innovative products and as both product designers through to distribution they have an almost unique position.

As with all brands you can not relax with a category leadership position, and Acco knew that they have to fight to maintain this position, as young new upstarts come onto the scene.

We recognised that Nobo needed to shift their focus away from the technology products and back to the consumer interests. We also moved away from ‘functional technology’ brand to better reflect a brand that has creativity, personality and professionalism.

We’re confident that the new website which you can see here and the new marketing materials will ensure that Nobo continues to popularly lead their category.

As always, it was encouraging to hear back from the client....

Steve Keen, Acco. 'I want to thank you for all of your help in achieving the fab Nobo site, the end result looks great – so much nearer the vision we had when you started this journey with us.'

Simon Tempest, Acco. 'It looks great... everyone's really impressed.'

We look forward to working  with Acco on their next brand.