The brief: The client digital team had an opportunity to talk to their senior management team on a hot new topic. They had 1 week to produce a teaser that would spark interest.
The Solution: Up until now the digital team had been using 'tech' speak so ABA designers got to work on creating an engaging name and the right messaging platform. Factory IT is the industry term and with a slight twist the acronym FIT leads nicely into the benefits. The teams have a limited amount of time and space to present so the FIT swatch provides an easy elevator pitch prompt and can then be slipped into a suit jacket pocket.
A kind quote from our client:
"The design is really excellent and the messages have really caught the essence of what we are trying to portray. They certainly will allow us to WOW our senior management. Also unbelievable turnaround in a week"
