The Brief: Maximise Sedus's impact at Clerkenwell Design week.
The Solution: knowing that Clerkenwell Design Week would be attended by a huge number of interior designers/architects, we set out to develop a campaign that would speak directly to that audience. After scrutinising Sedus's own research, we developed a concept that graphically drew attention to the way Sedus work without reverting to the cold product precision selling that has become the industry standard.
The Think Sedus campaign began with an email blast, followed up by a printed mailer invitating our chosen audience to Sedus's showroom during the design week. Upon arriving at the Sedus showroom guests were greeted to an array of Think Sedus heads installed and mounted throughout the showroom space.
