Tuesday 7 June 2011

Branding can literally save lives!

Oasis South Africa are the proud owners of their newly branded bus... 



In Cosmo City, South Africa, there are loads of unlicensed taxis. This makes the licensed taxi drivers mad and as a result they drive around on the lookout for those operating without a licence. Not too long ago the Oasis bus was unmarked and the drivers' lives were in genuine danger for driving what looked very much like an unlicensed taxi. But now that the new logo is branded on the side they can finally drive around in safety.

The new branding is making a difference in ways we could never have imagined!